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3. osapuolen evästeet poistuvat! Mitä nyt?

510 näyttökertaa
April 27, 2023

Kun Google Chrome seuraa Safarin ja Firefoxin jalanjälkiä ja estää kolmannen osapuolen evästeet, tapahtuu niin sanottu "evästekuolema". Ehkä jo vuonna 2024.

Mutta mitä tämä tarkoittaa: 

1. ...sinulle, joka omistat verkkosivuston, jossa käytät Google Analyticsin, Hubspotin, Hojtarin ja muiden evästeitä sijoittavien palveluiden kaltaisia palveluita?

2. ... on verkkotoimisto, joka työskentelee uudelleenkohdentamisen parissa.

Mikä korvaa sen? Muuntyyppiset evästeet? 

Tarvitseeko evästebanneria pian edes käyttää? 

Kysymyksiä on monia, ja ymmärrettävästi. Päätös on vallankumouksellinen verkolle sellaisena kuin me sen nykyään tunnemme. Eikä vähiten mainosteknologia-alalle.

Tässä webinaarissa selvitän poliittiset, oikeudelliset ja teknologiset syyt, jotka ovat lähestyvän "evästekuoleman" taustalla, ja asetan muutoksen perspektiiviin, joka auttaa sinua ymmärtämään, mitä sinun on tehtävä tässä ja nyt - eikä vähiten miksi.

Tervetuloa webinaariin! 🍪

/ Ella
 

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