Får Facebook ta betalt för att inte spåra dig?

324 visningar
February 06, 2024

Användare i Sverige och EU/EES har i dagarna fått erbjudandet att fortsätta använda Facebook och Instagram ”som vanligt”, eller betala för att slippa spårning och riktad annonsering.

  • Betala runt 1430 kronor för att använda Facebook utan spårning och riktad reklam?
  • Betala runt 870 kronor för att använda Instagram utan spårning och riktad reklam?

Meta har valt att be om ”pay or okay”, som Metas betalförfrågan kallas, sedan Norge förbjudit bolaget att köra beteendestyrd annonsering utan samtycke. Ett krav som även Europeiska dataskyddsstyrelsen (EDPB) ställt sig bakom.

Datatilsynet i Norge, baserade sitt beslut på en dom från den irländska systermyndigheten – och en efterföljande dom from EU-domstolen som också slog fast att Meta inte får använda sig av beteendestyrd annonsering utan samtycke från respektive användare.

  • Men räknas Metas ”pay or okay” som ett samtycke enligt GDPR och ePrivacy-direktivet?
  • Vad är ett samtycke enligt tidigare beslut från svenska och andra europeiska tillsynsmyndigheter?
  • Och vad är beteendestyrd annonsering?

I det här webbinariet går vi igenom:

👉🏾vad som föranlett situationen. 

👉🏾Vi diskuterar vilka tänkta utfall det här kan leda till för Meta,

👉🏾och vad det innebär för dig som annonserar på plattformen idag och använder dig av beteendebaserad annonsering i andra digitala ekosystem. 


Varmt välkommen.

Eventet är kostnadsfritt.

jazbeen 14 Juni, 2024 18:07 Delete

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jhon vivid 12 Juni, 2024 09:30 Delete

Short take on Facebook charging to avoid tracking:

Facebook lets users pay to avoid tracking in EU. This might not be GDPR-compliant and raises fairness concerns. Users deserve control over data, not a paywall for privacy. Focus on better privacy settings and transparency, not payments.
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Det är lovande att se att användare i Sverige och EU/EES blir medvetna om sina val när det gäller sin integritet online. Metas initiativ att erbjuda alternativet att betala för att undvika spårning och riktad reklam visar att de lyssnar på användarnas oro och strävar efter att erbjuda transparenta alternativ. Det är ett steg i rätt riktning mot att ge användarna kontroll över sin digitala integritet och skapa en mer respektfull relation mellan företag och användare.
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