Webinar
Will third party cookies ever die?
May 22, 2024 14:00 Europe/Copenhagen
Google has temporarily halted its third-party cookie deprecation in Chrome. But why, and to what effect? And what about other browsers and their privacy-based restrictions?
What does it all mean for your marketing, media buy, and analytics?
In this webinar, we will address:
- 1. Why Chrome wants to replace the third-party cookie with allegedly more privacy-friendly APIs. And what the delay is about.
- 2. Latest updates for Safari's ITP, Firefox's ETP, and other browsers' privacy protocols.
- 3. The role of consent and consent management, post 2024.
- 4. The ad tech complex, within and outside the walled gardens, and alternative ID solutions.
And, whether or not ...
- 5. ... first-party data is the holy grail for a successful and compliant data-driven marketing strategy?
This is your chance to see, listen & pose questions to one of the world's most prominent certified data, analytics, and security experts today—Cory Underwood.
We look forward to having you with us!
Cory Underwood
Cory Underwood is a certified data, analytics, and security expert with more than a decade of experience leading strategies across website development, optimization, and data compliance. As Senior Lead Analytics Engineer at Further, he develops security and privacy strategies for both the internal team and our clients. Cory is dedicated to teaching others the value of data through his blog and numerous speaking engagements.
Vibeke Specht
Vibeke Specht is a Privacy Tech Advisor at Cookie Information where she is responsible for the Swedish market and educates and advises on the importance of consent and privacy-friendly marketing on the web, often in close collaboration with lawyers and technologists.
Her book, “From GDPR confusion to successful privacy-first marketing”, is expected to be published in 2024.