Webinar

The Digital Marketer’s Guide to the UK Cookie Guidelines

21 November 2024 10:00 Europe/London

Are you a digital marketer in the UK? Then you should attend this webinar.

Navigating the UK's cookie guidelines can be tricky, especially after Brexit and with the increasing focus on privacy and compliance. 

In a recent survey, a large portion of UK businesses were found to be non-compliant with cookie guidelines. Failing to comply can lead to hefty fines and a loss of customer trust in your brand.

It's essential for digital marketers to understand the implications of the UK Data Protection Act 2018 and how to ensure their websites and marketing strategies comply with the UK cookie rules.

 

What will you learn?

In this webinar, we will walk you through the UK cookie guidelines, discuss the most common compliance mistakes, and give you our best tips to ensure your cookie banner and marketing lives up to the UK cookie guidelines.

You will also get best practices for obtaining consent, managing cookies, and avoiding penalties while still achieving the best possible marketing results.

 

Agenda:

  • Overview of the UK cookie guidelines

  • How to check if your website complies with the cookie guidelines

  • Common cookie compliance mistakes and how to fix them

  • Google Consent Mode v2 + Server-side tracking: Why and how

  • Live Q&A

At this webinar, you will also meet Dan Truman, digital marketing professional from Duga Digital.
Dan will share his best tips on working with the UK GDPR as a digital marketer in the UK.

 

Join us on Thursday, November 21, at 10:00 AM (UTC, British Time).

NB! You will receive the recording and slides after the webinar.

Feel free to forward this invitation to your colleagues.


Lars Krarup Olesen

Senior Digital Marketing Manager, Cookie Information

Dan Truman

Managing Director, Duga Digital

Add to calendar