Webinar
The Digital Marketer’s Guide to the EU Cookie Guidelines
January 21, 2025 10:00 Europe/Copenhagen
Are you a digital marketer in an EU country? Then you should attend this webinar.
Navigating the EU cookie guidelines can be complex, especially with the evolving privacy regulations like the GDPR, and even more DPA (Data Protection Authority) cases.
Many businesses across the EU still struggle to achieve full compliance with these rules, and non-compliance can result in substantial fines, not to mention the potential loss of customer trust.
As a digital marketer, it's crucial to understand how the EU's General Data Protection Regulation (GDPR) applies to cookies and consent collection.
This webinar will equip you with the knowledge to more easily ensure that your website, marketing campaigns, and data collection practices align with EU cookie compliance.
What will you learn?
In this webinar, we’ll guide you through the key components of the EU cookie guidelines, share common compliance pitfalls, and provide actionable insights to optimize your cookie banner and consent collection strategies.
You’ll also learn best practices for managing cookies, obtaining valid consent, and avoiding penalties while still driving effective marketing campaigns.
Agenda:
Overview of the EU cookie guidelines
How to ensure your website complies with EU cookie laws
Common mistakes in cookie compliance (and how to address them)
Google Consent Mode v2 (and how to set it up)
Live Q&A
Join us on Tuesday, January 21st, at 10:00 AM (UTC+1, Central European Time).
NB! You will receive the recording and slides after the webinar.
Feel free to forward this invitation to your colleagues.