Most websites offer users the option to reject tracking. But do they actually respect that choice?

A study by Brian Clifton found that 57% of analysed Swedish websites still loaded tracking technologies even after users clicked “Reject All.” In many cases, the issue isn’t deliberate non-compliance, but a gap between the cookie banner and how tracking tools are actually implemented.

In this webinar, Robert Presto will look at where cookie banner setups most often break, what regulators are starting to pay closer attention to, and what companies should review to make sure consent choices are truly respected.

What we’ll cover:

• Why tracking can still fire after “Reject All”
• Where consent signals break between CMPs, tag managers, and analytics tools
• Dark patterns regulators are starting to look at more closely
• Common cookie banner mistakes we see across Nordic websites

Who will benefit from this webinar:
This session is designed for professionals responsible for analytics, marketing, privacy, or website compliance in growing organisations.

Bonus for attendees:
Register for the webinar, and we’ll run a free cookie banner compliance check on your website so you can see how your setup performs.

Takeaway:
A practical look at why consent enforcement fails and what to fix before regulators do.