Consent banners nowadays are something more than compliance checkboxes. Why? Because they directly impact your data, attribution, marketing performance, and finally, revenue.

In Nordic markets, regulators are tightening enforcement around dark patterns and biased consent design. At the same time, SaaS companies are under pressure to maintain opt-in rates and data quality.

In this session, we’ll share what we see across SaaS companies and what ideas you could try in practice.

You’ll learn:

• Which UX patterns influence consent rates

• How SaaS teams approach banner design today

• Where companies struggle (and why)

• How consent choices impact your marketing performance and revenue